Local Facebook Marketing: How to Get Started

Facebook is one of the most popular social media platforms, with over 2.8 billion active users worldwide. It's no surprise that businesses are turning to Facebook to reach their target audience and promote their products and services. But if not familiar with the platform it is difficult to know where to start.

In this article, we will provide tips and tricks for running successful Facebook Ads and explain why Facebook marketing is relevant in the local context.

Why should I use Facebook Ads?

First, let's answer the question, "Why should I use Facebook Ads?" The answer is simple. Facebook has over 2.8 billion monthly active users, making it the largest social media platform globally. In Denmark, 68% of the population is using social media daily. With Facebook and Instagram being the largest player in the market.

Due to the high usage, Facebook Ads allow businesses to reach their target audience easily and cost-effectively. With its detailed targeting options, businesses can target their ads to specific demographics, interests, behaviors, and locations, making it an effective advertising platform for businesses of all sizes. But how do I actually get started?

Tips for Running Successful Facebook Ads

Creating and Optimizing Facebook Ads

Now that we understand why Facebook Ads are essential let's dive into the best practices for creating effective Facebook campaigns:

Use the Businesses Facebook Page

To create clear visibility of the business, use the right Facebook page. This allows the user instantly know which company to engage with and can follow the business for further engagement after the campaign.

Choose the Right Objective

Facebook offers a range of different objectives that brands can use. These include reach, for brand awareness, traffic, for traffic to the website, leads, and others. It is important to understand what businesses want to achieve with the campaign. Local advertisers often use Facebook for either reach, traffic or leads, to get more visibility and traffic to the website. That is why these two objectives are supported in Nexta.

Test Different Targeting Options

Facebook offers detailed targeting options that allow businesses to target their ads to specific demographics, interests, behaviours, and locations. It's advantageous to test different targeting options to find the ones that work best for your business. A/B testing, referring to testing two options, can help businesses determine which targeting options are most effective and refine their ad campaigns accordingly. Nexta allows for a range of different targeting options.

Create Compelling Ad Copy

Compelling ad copy, meaning the ad text, is essential to drive conversions. Your ad copy should be concise, informative, and engaging. Focus on your unique selling proposition (USP), and highlight how your product or service solves your target audience's pain points. Use a clear and concise call-to-action (CTA) to encourage users to take the desired action. Nexta's ad text generator makes this step even easier.

Use Eye-catching Visuals

Visuals are critical to capture users' attention and driving engagement. Use high-quality images or videos that are relevant to your ad's message and resonate with your target audience. Ensure that your visuals are in line with your brand guidelines and effectively communicate your brand's message. Just like in other channels, such as print and display, users will engage more with good-looking ads. Set yourself up for success and ask yourself: Would I would click on that ad?

Optimize for Conversions

Optimizing for conversions is crucial to driving the desired action from your target audience. A conversion is a certain action you would like the user to take, such as a download or visiting a website. Ensure that your ad's landing page is relevant to your ad and offers an excellent user experience. Again, make sure that your call-to-action (CTA) aligns with the conversion you want to achieve.

Using Facebook Ads for Your Local Audience

Facebook Ads are great for larger campaigns but are especially relevant in a local context. Let us explore why it is so relevant for local businesses.

1. Facebook's location targeting feature: This feature allows businesses to select specific regions, cities, or even neighbourhoods where they want their ads to be shown.

2. High user adaption: Facebook has the highest number of users of all social platforms. This leads to good coverage of local areas, even outside of large cities. Running Facebook campaigns guarantees to reach the right users.

3. Awareness of social presence: Organic Facebook posts have a limited reach these days. This means not a lot of people are seeing the posts organically. Running Facebook Ads creates awareness of the social presence leading to more followers and a better online presence.

4. Complementing local communities: Running Facebook ads can be a great solution to complement other local marketing activities to build local communities around the product/service. Companies are often spending time engaging in local clubs and Facebook marketing can complement such community building due to social engagement as comments and likes.

Overall, local advertisers have a lot to win, when using Facebook Ads. They can target the right users, even when using a small geographic area. Using Facebook Ads also creates awareness of the social presence and helps build local communities around the product/service. This is super important in a time of national competition.

Getting Started With Facebook Ads on Nexta

Nexta makes it easy to run Facebook Ads in local communities. We are supporting local targeting, and the right objectives for SMBs and are having tools such as our ad text generator that creates the optimal ad copy in seconds. Also, Nexta allows for combining Facebook with other channels, such as Google and Display, for ultimate impact.

In conclusion, Facebook Ads is a powerful tool for businesses looking to reach their target audience and promote their products or services. By following these tips and tricks for successful Facebook marketing, businesses can engage with their local community, target their desired audience, and create effective ad campaigns that drive conversions. With its large user base and cost-effective advertising options, Facebook is an excellent platform for businesses of all sizes to advertise and grow their brand.