Maintaining a good ecosystem of buyers and sellers is the cornerstone of every marketplace. With the growing competition, it's more important than ever to attract relevant buyers at scale, to satisfy suppliers, but what is your plan?
It's no secret that advertisers and agencies prefer to allocate budgets to audience-driven advertising platforms delivering, performance, and scale with minimum operational cost, but what if you had a better offer?
Nexta.io is the first AI driven sales and media activation platform tailor-made for online publishers. We enable you to increase value for your customers by unlocking new advertising demand with intelligent automation, completely eliminating manual campaign execution.
Take back control and become relevant for advertisers again. Deliver the audience reach, performance and ROI expected by your clients regardless of the channel, vertical and goal.
Increase share of wallet as you become the agency for your advertisers. With access to unlimited supply and intelligent audience activation, will your advertisers keep coming back.
Say goodbye to tedious campaign activation workflows from across many platforms. We completely eliminate manual work associated with campaign execution, management and optimization based on proven AI, keeping your cost-per-order at a minimum.
How it works?
We can create a booking flow that will automatically create and populate campaigns based on the content you own. We integrate towards your content services whether it will be API or feed-based and create an automatic user experience that fits your needs. We can tailor our automation campaigns to be exactly what you need, run at the timeslots you want, generate the clicks you want and target the channels you want.
Our automation service has automated the whole process of creating creatives for campaigns. By using Nexta it is possible to create creatives for several campaigns of multiple listing in a few moments. The automation service captures the images of the listings and builds fully automated creatives across channels. Furthermore, Nexta enables you to utilize your own 1st party data and thereby increase your ROAS (Return on Advertising Spend).
Running omni-channel online campaigns optimally, involves making thousands of decisions across domains, keywords, banners, placements and so on, while continuously improving these decisions as new data becomes available. In Nexta this process is fully automated and deployed on very large scale using our software optimization agents, which employ state-of-the-art techniques from AI and machine learning, as well as industry domain knowledge. The whole system operates in a closed self-improving loop with daily updates.
Nexta enables you to keep track of all campaigns and how they perform through tailormade dashboards. The dashboard will be tailormade for your business in order to fulfill your needs and requirements. Additionally, Nexta support smart campaign reporting, which enables you to setup weekly updates, optimization notifications and much more. With Nexta, reporting of campaigns becomes easy and untroublesome.