TECH FOR MOBILE.DE

Digital Omni-channel automation service for 40.000 dealerships in the German market

Mobile.de is the largest provider of car listings in the German market

The challenge

Being the perfect marketing partner requires a unique approach to the market – where targeting, 1stpart data, creatives and campaign optimization is key for clients to secure the right media strategy.  eBay motors are always searching to find new and innovative ways to utilize their unique position as the number #1 provider of services to automotive industry around the world.

"We (mobile.de) needed a tool to automate our customer’s campaigns based on our audience data across the broader online media landscape. With Nexta.io we got more than we hoped. With its fully automated campaign execution functionality and plug´n´play integration to our in-house platforms such as CRM and listing API, we will be able to add significant new value for our customers and generate new revenues while keeping our operating cost per campaign to a minimum. The software and services are amazing.

The solution

The solution to the challenges of handling high volume clients with a large variation of listings is automation.

Nexta provides a unique template based cross media distribution solution where our clients with an minimum technical effort can create, execute, optimize and report on campaigns across display advertising, social media and search.

 

The results

With the Nexta platform eBay classified groups has been able to launch new and innovative performance products to the market. Securing the right product offering in the market, as well as optimizing the wallet size they can get from each client.

"We (mobile.de) needed a tool to automate our customer’s campaigns based on our audience data across the broader online media landscape. With Nexta.io we got more than we hoped.

Daniel Breves, Commercial  Director (Mobile.de)

Author

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